She seemed like an adult, someone who had just gone ahead and constructed a life of independence.
She turned in personal essays about heartbreak and boarding school, had silk eyelashes, and wore cashmere sweaters without a bra. We were both 20-year-old NYU students when we met, Caroline arriving late to the first day of class, wearing a designer dress, not knowing who Lorrie Moore was but claiming she could recite the poems of Catullus in Latin. Caroline was the most confident girl I’d ever known. It’s been surreal watching this unfold from my desk job in Los Angeles, but I’m not surprised she’s taken an essay of mine that didn’t exist yet and turned it into a narrative for herself. For almost a week she’s been posting constantly - how much she misses our friendship, how hurt and ashamed she is about whatever she thinks I’ll say here, how relieved she is that I broke the trust in our relationship so she can now write about me, too. More recently, her Instagram has been filled with emotional posts about this very article, which she knew was coming. She became a symbol of, as journalist Kayleigh Donaldson put it, “The Empty Mason Jar of the Influencer Economy,” which prompted Caroline to begin selling T-shirts that read “Stop Hate Following Me, Kayleigh.” It seemed like the entire internet saw a pallet of 1,200 Mason jars delivered to her studio apartment and her pleas for ticket buyers in Philadelphia to just take the train to New York. She charged participants $165 a head and sold the tickets before booking venues, made promises she couldn’t deliver on (orchid crowns, “cooked” salad), and, true to form, posted the whole fiasco in real time.
After that, Caroline fell out of the public eye for a year but returned this past January on a tour to promote her “Creativity Workshop,” which was billed as a tutorial to “architect a life that feels really full and genuine and rich and beautiful” but ended up being compared to a one-woman Fyre Fest. A self-described “writer, art historian, and teacher,” she first became internet famous for diaristic captions chronicling her misadventures as an American undergrad at Cambridge University and was later known for the mysterious dissolution of her big book deal. Today Caroline is a 27-year-old Instagram influencer with almost 800,000 followers.
It seems obvious now, the way the story would end, but when I first met Caroline Calloway, all I saw was the beginning of something extraordinary. The point of the class was to learn to write your own story, but from the moment we met, I focused instead on helping her tell her own, first in notes after workshop, then later editing her Instagram captions and co-writing a book proposal she sold for hundreds of thousands of dollars. When I was a sophomore in college, I took a creative-nonfiction workshop and met a girl who was everything I wasn’t. The author (right) with Caroline Calloway